Brand New

Brand New is a blog that analyzes corporate identities. Usually it does a before/after comparison following a logo redesign. What it says about the company’s brand and image is usually very interesting.
Here’s one of my favorites. 

2008 GOP Convention Logo

This is the new logo for the 2008 GOP Convention:

Bloggers are universally panning it. Among the comments:
It’s blue, first off, which seems like a weird fit considering that’s the Democrats’ color. Furthermore, it is Republicans themselves who push the idea of red vs. blue polarization.
The elephant looks like it is trippin’ balls on drugs. The [...]